Online Video Marketing Business Excellence Guide

online video marketing business excellence

Online Video Marketing Business Excellence Guide

The Online Video Marketing Business Excellence Instruction Marketers Guide. Start Making Sales With Video Marketing And Webinars.

 

online video marketing excellence

Online Video Marketing Excellence

Nowadays, marketers rely heavily on videos to create a buzz on their product, service or brand. And why not? Video marketing is a highly effective and efficient method.

Most people would rather watch a video than read text. People worldwide spend more than 6 billion hours watching online videos every month. That’s equivalent to almost an hour for each person in the planet.

 

online video marketing business excellence

Online Video Marketing Business Excellence

Integrating Video Marketing 

In this Digital age, video marketing is cost effective because uploading a promotional video is often free of charge. Traditionally, video marketing was used for television advertisements. But by taking advantage of the Internet today, anyone can easily upload a video on YouTube.

Businesses can also buy ad spaces or simply post their video in their own website. It might all sound easy but video marketing isn’t just about uploading videos. There are 5 aspects of video marketing and they all require substantial amount of work.

These are strategic planning, pre-production, production, post-production and distribution.

 

online video marketing business excellence

Online Video Marketing Business Excellence

The Conceptual Stage

Video is an exciting marketing tool which can be used to convey a message. That will most likely guarantee an emotional response from viewers. However, not all video content is appropriate for all kinds of audience. Before creating a video, strategic planning is crucial. In order to clarify the objectives and set the stage on how the video is going to be developed.

Prior to anything else, you must identify the purpose of the endeavor. What do you want to achieve? Pick one primary goal and generate a strategy from there. This will also help you decide on what your message is. The video should be tailored to communicate a clear and specific message to your viewers.

 

online video marketing business excellence

Online Video Marketing Business Excellence

Define Your Audience

Carving our your core objective requires knowing who your target audience is first. Marketing campaigns often fail because they did not focus on their target viewers. Make sure that your goal is aligned with the most important people in your business: your prospective customers.

Building a buyer persona will simplify things for you. Determine the imaginary profiles of your customers by establishing their preferences. By doing this you will narrow down their wants and needs and anticipate what kind of content will be suitable for them.

Moreover, you can decide on what kind of platform you will use to deliver your video. YouTube, Facebook, Tumblr, blogs or your own website.

 

online video marketing business excellence

Online Video Marketing Business Excellence

Map Out Your Success

Planning also involves budgeting, deciding on the amount of money you want to invest. The budget you create will guide you throughout the whole process. By determining what your limitations are.

Make sure that you also set a timeline and provide allowances to compensate for unforeseen events. In this stage, you should also pre-determine your distribution and marketing strategy. Remember, the best laid plans always look ahead.

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Introducing ….

Online Video Marketing Business Excellence 

What You Will Learn 

  • What is Video Marketing and Why Should You Care?
  • Video marketing and what makes it so successful?
  • Advantages of Video Marketing
  • Marketing Statistics Video Marketing
  • Creating Highly Effective and Professional Videos on a Budget
  • Setting The Standard With Video Quality
  • Backgrounds Setting the Scene
  • Presentation
  • Editing
  • Types of Marketing Videos
  • Distribute Your Videos for Maximum Views
  • Using Your Videos as Ads on Other Sites and Videos
  • Right Platform and Type of Video for Your Business
  • A Quick Guide to YouTube Marketing
  • SEO for YouTube
  • Working With Other Publishers
  • Make Sure Your Videos Make Conversions
  • Measuring Results and Honing Your Strategy
  • Conclusion
  • 1 X Cheat Sheet , 1 X eBook + Bonus Mind Map

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Online Video Marketing Business Excellence

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