Facebook Social Media Marketing Business Report

Updated Facebook Social Media Marketing Business Report. Discover The Essentials To Marketing Your Brand or Business. By Using Facebook As Your Marketing Platform.

 

Facebook Social Media Marketing

Business Report

Nowadays Facebook plays a vital role in our social life. While we do not always appreciate how powerful Facebook is as a business resource. It has been recognized as one of the major distribution channels today. Facebook has over 1 billion daily active users and over 1.5 billion monthly active users.

That is enough reason to justify that Facebook will be here to stay for more than a decade. The enormous scope of Facebook makes it an extremely powerful tool for businesses. Brands, and bloggers. This is a perfect venue to reach an audience of a billion people.

Now is the high time to maximize this resource. Facebook is the best tool to use as a bait to lure people to your website. It provides a platform that fosters the relationship between brands with it’s potential clients. Not only that, Facebook is arguably the most cost effective way of advertising on the internet.

Navigating Facebook and optimizing every aspect of it can be a little bit intimidating. Especially to us not so computer savvy. Now that Facebook is constantly developing its interface adding more and more restrictions. You may find yourself lost in the Facebook maze.

 

Facebook Social Media Marketing Business

Report Facebook Potential

 

In this section, we’ll go over a handful of tips that you can use to maximize. Your Facebook marketing potential, both for your brand or your business.

Create a Facebook page that will truly represent your brand. It’s as easy as signing up your personal Facebook account!

A Facebook page is designed to bridge your brand to your customers. While giving them the opportunity to share your contents. Your Facebook page should be an extension of your website and/or your brand. By creating a Facebook business page, you can now directly interact. With billions of users targeted people and potential customers.

When creating your Facebook page be sure that it will truly convey the message of your organization. Your
page should give a clear picture of what your visitors can expect from your business. Use the profile picture and cover photo wisely. Just like a logo, this will serve as a foundation of your brand.

 

Facebook Social Media Marketing Business Report

Grabbing Attention 

These are the two main factors you should apply that will catch your visitor’s attention. You want your audience to stay interested, get involved, sharing your contents.

This page will represent you in the Facebook community, so try to make it unique, fun but relevant to the topic or niche market.

Explore your Facebook page, you will be surprised how many sections you can
actually use. Just like your personal page, you can edit your profile on your Facebook business page.

Provide a brief overview of your brand or services. Try to link wherever possible back to your website, using the  Overview, Milestones and Information Page. You can also add a button to personalize your page.

This can also be the easiest way to direct your visitors to your blog, website, or affiliate offer.

 

Facebook Social Media Marketing Business Report

Staying On The Message

To maximize the potential of your page you have to post topics that tell a story. The focus should be on your users and not on your brand. Everything from your blog, a product feature, affiliate offer or a product review.

All of which should provide value to the lives of your prospects, customers or community members. This is a great way to give your following an opportunity to like. Share, comment, purchase or interact with your post.

Use this as a way to create interactions and buzz. In posting any update or statuses, always keep your customer’s and followers benefit in mind. It’s about how much value you are genuinely adding to a person’s professional or personal life.

 

Facebook Social Media Marketing Business Report

Images / Videos

However creative and witty your status is, people will respond more to  pictures and videos. Rather than just simple text. As visual content receives more engagement than any other type of post.

Keep your post to 90:10 ratio, 90% visual and 10 % text. You could also embed a video from your blog or YouTube account. This way your audience can get a preview of what your article or offer is about, without leaving the Facebook.

When posting a picture or a video, always aim to trigger the curiosity of your audience. Emotions are a sure way to strike the customers’ attention such as:

• Happiness
• Gratitude
• Relationships
• Fear
• Laughter

Lastly, remember to stay on your branding when it comes to your images aswell. Not every post can benefit your brand so be selective and not so random. You may post an interesting visual but people may find it hard to connect it to your brand.

This will only leave them disappointed, disengaged and could result in a decrease in likes or interactions.

 

Facebook Social Media Marketing Business Report

Giveaways

Why not give your audience incentives to keep your following engaged and at the same time. Increase your exposure in the Facebook community?

• Try Using Things Such As
• Money Off Vouchers
• Reward Programs
• Giveaways

These can be perfect incentives depending on your target market. Providing them a chance to win a prize will
definitely drive a ton of clicks. That would result in an increase of your overall brand awareness and traffic to your website.

Incentives, when promoted properly, will also increase brand loyalty and customer longevity. Make your contest or giveaway mechanics as simple as possible. Too many rules or instructions will do more harm than good, as
people become turned off by complicated mechanics.

 

Facebook Social Media Marketing Business Report

Sharing Your Contents

Instead of posting directly, try sharing your personal homepage first. Brand pages tend to have a limited visibility so share it to your page then re-share it to your personal page.

Use hashtags as these hashtags are not only for your Twitter and Instagram posts. These are also great tools to use in
searching for content in Facebook groups. Allowing more people to see your brand, posts and products extending your potential network.

Share other people’s content on your page, which are in similar niches to yourself. This will increase  traffic to your Facebook page and give you more exposure.

 

Facebook Social Media Marketing Business Report

ADVERTISING

Facebook ads enable you to reach specific and targeted audiences. There are many different advertising platforms, available which you can use.

Below is a rough guide

Awareness Listings

Events

Video Views and Clicks To Your Website

CPA Conversions

Post Engagement

Business Page Likes

Use Facebook ads to increase your website or brand exposure as we as drive traffic. Directly to your site or different affiliate offers.

The use of Facebook ads doesn’t have to cost you a fortune, you just have to be creative in choosing. Try to use different advertising platforms assessing what service works best for you. Be sure to carry out split test on  all your marketing campaigns.

 

Facebook Social Media Marketing Business Report

Facebook Tabs & Apps

This is another brilliant technique that will get people clicking to your blog site. By adding a Facebook tab, you can personalize the services you offer. Using tabs through Facebook will ensure that your followers have access to all your contents. Products and services no matter what devices they are using, as the apps are created by Facebook

Facebook apps are free and created by Facebook Developers, as well as paid apps from 3rd parties such as Shopify. Which can be used if you want to turn your business Page Into A Store.

 

Facebook Social Media Marketing Business Report

Final Words

Before you engaged on the technicalities of posting and Facebook advertisement. Do more research about what it is your wishing to achieve on Facebook.

Always monitor the progress and success of other pages that are in your niche or market. Or that you’d like to model your Facebook presence after. Take the time to plan out your content, even weeks in advance.

Make it a point to constantly provide value to those that like your page and follow your brand. It’s important to give them the feeling of exclusivity. Because of the large amount of noise on Facebook, you want to give them a reason to continue interacting. With your posts, whether it’s reading them, sharing them, liking them, and so on.

This come to the end of the

Facebook Social Media Marketing Business Report

Good Luck On Your Marketing Journey

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